Architects Window Film Forum is a FREE event for architects devoted to all aspects of the architectural, decorative and security window film industry. Architects Window Film Forum will be held as part of the International Window Film Conference and Tint-Off at the Virginia Beach Convention Center on September 22. Architects are invited to attend and learn about the window film industry for free, earn AIA credits, and to chat with manufacturers of the products that could be of use to your future projects.

Architects Window Film Forum sponsored by:

Architects Window Film Forum is supported by:

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USBP_Primary_CMYK - Quikserv Corp

Protecting People & Property: Fortifying Building Safety with Ballistic, Blast, Storm Impact and Forced Entry Solutions (1.0 LU/HSW)

September 22, 2023 | 8:00 a.m. - 9:00 a.m.

As the number and volatility of threats to facility security and safety continue to escalate, protection is becoming paramount in the scope of today’s facility design. Whether it’s high-level protection from ballistics, blast, storm impact or forced entry, this course reviews the various protection levels, testing standards, best practices and the fundamental fenestration solutions which will fortify your building to protect people and property. Following this course, attendees will be able to identify key fenestration design criteria which will fortify buildings from ballistic, blast, forced entry and environmental threats.

Wade Arnold is the Director of Commercial Sales for Specialty Fenestration Group, encompassing U.S. Bullet Proofing & Quikserv. He has been with the company for more than 6 years and is responsible for developing and growing the brands within the security fenestration realm. His knowledge and experience encompass many trades, practices, and building product materials. Wade has worked for architecture firms, subcontractors, general contractors, consulting groups, and multiple manufacturers within the industry. In particular, he now specializes in glazing storefront and door systems for ballistic, blast, storm, and forced entry ratings. Their project experience ranges from simple drive thru transaction areas to fully assembled, blast rated international embassies. Wade received his bachelor’s degree in construction science from Texas A&M University and extended his education with a master’s degree through Syracuse University. 

Enhancing Security with Laminated Glass (1.0 LU/HSW)

September 22, 2023 | 9:00 a.m. - 10:00 a.m.

Laminated glass is used in many different applications requiring different performance attributes. Glass makeups for structural, decorative, acoustic, security, ballistics, and safety can be tailored to achieve optimum properties. Interlayer properties that contribute to desired performance and toolsto help select the appropriate interlayer will be described. Once an interlayer is selected, it must be specified properly and architectural specifications for the different interlayers provided. All this and more will be discussed in this thought-provoking session. Learning objectives include: identifying different reasons why laminated glass is used, understanding properties of interlayers that make them best suited for specific applications; reviewing tools that can be used to select the appropriate interlayer for different applications; and specifying the interlayer once it is selected.

Alberto Alarcon is an accomplished architectural marketing manager in the Advanced Interlayer Solutions Division of Kuraray, where he oversees the Northeast Coast of the US. With more than 15 years of experience in the industry, he has held commercial and consulting positions in Mexico, Brazil, Colombia, and the US. Alarcon is an expert in helping Architects, Designers, Facade Consultants, and Engineers to enhance the performance of glass in facades, structures, and other applications, with a focus on acoustics, aesthetics, structural, and safety requirements. His expertise includes advanced design of building facade elements, structural glass, sealants, and interlayers. Prior to his current role, he served as Sales Manager at Dow Chemical for the silicone division. Additionally, he is an active member of the Marketing Committee of the Facade Tectonics Institute and contributes significantly to the institute’s initiatives.

Switchable Smart Film for Glazing Applications (1.0 LU/HSW)

September 22, 2023 | 10:00 a.m. - 11:00 a.m.

Smart glass technology is taking the architecture, building, and construction industry by storm by providing space enhancements with the flick of a switch. During this session, various smart glass technologies and applications where smart films can be used for privacy or dynamic needs will be discussed. Attendees will leave with more in-depth knowledge of polymer dispersed liquid crystal (PDLC) technology and its use in glazing applications as well as installation guidelines and best practices, including what to specify.

Cassandra Yu is the Architecture Building and Construction Segment Leader at Avery Dennison Graphics Solutions. In her role, Yu leads the segment go-to-market strategy and long-term product portfolio development across architectural graphic and window film solutions. Her focus includes accelerating growth for the business via segment development, assessing market trends and needs, driving product-market fit opportunities and creating strategic alliances and joint initiatives within the Architectural materials space. Yu has 10+ years of marketing strategy and product marketing experience and is passionate about meeting consumers’ needs, creating value with insights-led product and service design and bringing them to market in a meaningful way.

Innovations in Window Films for Architectural Applications (1.0 LU/HSW/SD)

September 22, 2023 | 12:00 p.m. - 1:00 p.m.

This course provides an overview of the various types of window films available – solar control, low-e, safety and security, and decorative films. Understand how your next project can gain from the features and benefits that quality window films provide. Learn how to specify window films for increased energy savings, comfort (heat and glare control), privacy, safety, and fade protection. Advanced technologies in window film, applicable case studies, and available LEED credits are also covered. This course is also approved for continuing education credit by the Interior Design Continuing Education Council (IDCEC).

Tony Prater is the architectural business development representative for Eastman Performance Films. He has more than 10 years in the window film industry and previously worked for more than 15 years in the building materials industry. He is based in Southern California.


Architectural Finishes (1.0 LU/HSW)

September 22, 2023 | 1:00 p.m. - 2:00 p.m.

Sometimes a design finish cannot be achieved within a certain budget or time frame. While not intended to be a substitute for real materials, architectural finishes mimic the aesthetics and textures of natural materials without the hassle and cost of shipping, maintaining, installing, planning for weight issues, and other costs or issues that can be attributed to using natural materials. Furthermore, there can be potential LEED credits and advantages by reducing landfill or simply by not harvesting the natural resources at all. This course discusses the uses, performance characteristics, selection considerations and proper installation techniques of architectural finishes.

Alex Peters has been with 3M for more than a decade. Based in St. Paul, Minn., Peters is currently the Porfolio Marketer for Architectural Finishes for the U.S. and Canada.

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